THE LAWYER WHO UNDERSTOOD MARKETING BEFORE THE LEGAL INDUSTRY DID What John Morgan taught me about brand recognition—and why lawyers need to wake up Founder, InKozi Technologies I met John Morgan when I was 27 years old. I was a professional PGA Tour player from South Africa who had immigrated to the United States in 1990. At that point, I wasn't thinking about building a technology company. I wasn't thinking about artificial intelligence, search engines, SEO, digital ecosystems, or how consumers would eventually find lawyers online. I was simply building things. That became a pattern in my life. Inventions. Technology. The Mickey Sunglass Visors sunglasses concept. Software platforms. And eventually, the company I founded: InKozi Technologies . But throughout all of those years, I watched something happen in the legal industry that fascinated me. I watched John Morgan build something most lawyers never understood how to build: A brand people remember. Today, Morgan & Morga...